J. Perre Viana | The Walking Mentor


The concept took almost twenty years to prepare. Supported by research along with hundreds of walks with family, friends and their friends the Walking Mentorship was created.

João considers himself a citizen of the world, as he was born in Portugal, finished high school in the U.S., and completed his MBA in Belgium in 2003. His first senior management appointment took him to Central Asia (Kazakhstan), then to Eastern Europe (Ukraine) and finally Africa (Angola and Mozambique).

Throughout his personal and professional life, he has acquired extensive experience as a business mentor in multinationals, accelerators, incubators, and corporate programs. In 2014, he launched the Walking Mentorship, an innovative project 20 years in the making. Walking Mentorship consists of a philosophy of self-development with a methodology based on different mentoring formats, connecting walking and direct contact with nature.

João, his an advisory board member in different organizations. A visiting Professor at EADA in Barcelona, Lviv Business School in Ukraine and Program Director of Business+Career | WM at Católica Porto Business School in Portugal. For many years he has been a business mentor at numerous pre-accelerators, incubators, and entrepreneurial programs. 

Bringing 15+ years of mentoring experience at the international level, João has a strong focus on Change Management, Business Transformation, and Personal development; he developed a methodology coined Walking Mentorship. A fresh breeze to drive individual change and impact organizations from within. João his also an Associate Mentor of the International Mentor Network.

The Methodology


Walking Mentorship helps you (re)connect with your ultimate purpose. Revise your priorities and gain clarity where and how you want to go next.

Developing yourself to become the person you want to be is the biggest challenge of life. No one can do that for you! Walking Mentorship helps you take ownership and responsibility of your thoughts and your actions. The methodology coined Survival Kit will support you to understand better how you think and how you can make the necessary changes. To walk, you need to start with two legs. The rest is optional. Step by step you can create new meanings. How?


WALK: Walking is much more than exercise. It is vital for stress reduction, focus, concentration, motivation, memory, and mood. When you walk you develop yourself at your own pace.

NATURE: An in-depth look into nature help us understand everything better. Ultimately we are all one.

LISTEN: Pay attention with your ears, eyes, and heart. Search for meaning beyond words.

QUESTION: Create the habit of thinking and reflecting upon what life throws at you before acting.

RESPONSIBILITY: Develop ownership and conscious about your actions and related impact.

PURPOSE: See beyond goals and results, aim for a meaningful life.

SHARING: Tap into our global narrative and History, learning from others.

TAKE ACTION: Turn your work into something tangible, tasks that live inside your calendar and life.

Teaching | Speaking


J. Perre Viana is an accomplished mentor, entrepreneur, and keynote speaker. He has over 20 years’ experience creating new business models, brands and innovative services.

Alongside his work in Marketing and Communications, João works with companies, schools, entrepreneurs, and other professionals on how to take ownership of your own “path” in life and tell stories that bridge the gap between business and heart to build stronger brands and happier People. Some of João’s favorite topics and classes are  :

  • How Walking can change your life?                                                         
  • Business + Career Mentorship
  • Crossroads of Disciplines
  • Managing Uncertainty

Focus on life-work balance is starting to become part of today’s business narrative, and consequently, the future generation is paying more attention to this balance. Ideas such as what it means to lead a purposeful life are climbing to the top of the list of priorities in our world. 

Inspiration can come from anywhere: from world-famous individuals or corporations to relatively unknown people who manage to lead meaningful lives while succeeding financially. Although it is possible to find inspiration anywhere, we need to pay attention and know where to look for it, and here education plays a crucial role in facilitating the process.

From nature to business João’s story talks are beneficial to anybody wanting to improve their self-development skills. You will discover the beautiful metaphors learned along the thousand of kilometers walked and how they apply into our life.

In João’s classes and seminars, he will share his process for creating and revising your vision, purpose and how to achieve it. Walking can help you become more flexible and adaptable, two of the most important skills in the 21st Century.