J. Perre Viana | The Walking Mentor


The concept took almost twenty years to prepare. Supported by research along with hundreds of walks with family, friends and their friends the Walking Mentorship was created.

João Perre Viana is the founder of the Walking Mentorship and can be described as a”glass half full” type of person. Raised in Portugal, he quickly called the world his home. Finished high school in Montana, studied law in Lisbon and ended up selling is first company in 2001.

Becoming a Mad Man turned out to be much better than staying in court, the best travel agency he could ever have dreamed of; first took him on a European tour (France, Germany and UK) with a pit stop to conclude an MBA in Belgium. Later, the passion for strategy, innovation and brand creation took him into Central Asia (Kazakstan), Eastern Europe (Ukraine) and Africa (Angola and Mozambique). In between more than 12 countries, living, mentoring, working and teaching at local universities.

He his an advisory board member in different organisations and also a guest lecturer at EADA in Barcelona and Lviv Business School in Ukraine. For many years he has been a business mentor at numerous pre-accelerators, incubators and entrepreneurial programs. 

Bringing 15+ years of mentoring experience at international level, João has a strong focus and experience in Change Management, Business transformation and Personal development, he developed a methodology coined Walking Mentorship. A fresh breeze to drive individual change and impact organisations from within. João his also an Associate Mentor of the International Mentor Network.

The Methodology


Walking Mentorship helps you (re)connect with your ultimate purpose. Revise your priorities and gain clarity where and how you want to go next.

Developing yourself to become the person you want to be is the biggest challenge of life. No one can do that for you! Walking Mentorship helps you take ownership and responsibility of your thoughts and your actions. The methodology coined Survival Kit will support you to better understand how you think and how you can make the necessary changes. To walk, you need to start with two legs. The rest is optional. Step by step you can create new meanings. How ?


WALK: Walking is much more than exercising. It is key for stress reduction, focus, concentration, motivation, memory, and mood. When you walk you develop yourself at your own pace.

NATURE: A deep look into nature help us understand everything better. Ultimately we are all one.

LISTEN: Pay attention with your ears, eyes, and heart. Search for meaning beyond words.

QUESTION: Create the habit of thinking and reflecting upon what life throws at you before acting.

RESPONSIBILITY: Develop ownership and conscious about your actions and related impact.

PURPOSE: See beyond goals and results, aim for a meaningful life.

SHARING: Tap into our global narrative and History, learning from others.

TAKE ACTION: Turn your work into something tangible, tasks that live inside your calendar and life.

Teaching | Speaking


João Perre Viana is an accomplished mentor, entrepreneur, keynote speaker, author and business consultant. He has over 20 years’ experience creating new business models, brands and innovative services.

Alongside his work in Marketing and Communications, João works with companies, schools, entrepreneurs, and other professionals on how to take ownership of your own “path” in life and tell stories that bridge the gap between business and heart to build stronger brands and happier People. Some of João’s favourite topics and classes are  :

  • How Walking can change your life?                                                         
  • Business + Career Mentorship
  • Entrepreneurship U
  • Business Models Creation for a new Economy
  • Crossroads of Disciplines
  • Managing Uncertainty


From nature to business João’s story talks are beneficial to anybody wanting to improve their self-development skills. You will discover the beautiful metaphors learned along the thousand of kilometres walked and how they apply into our life.

In João’s speeches and seminars, he will share his process for creating and revising your vision, purpose and how to achieve it. Walking can help you become more flexible and adaptable, two of most important skills in the 21st Century.