Walking Mentorship | The Story

The concept took almost twenty years to prepare. Supported by research along with hundreds of walks with family, friends and their friends the Walking Mentorship was created.


How do you climb a mountain? The same way you climb two!

The difference is that you are more experienced in the second round, and the difficulties seem to be less of a problem and more of a learning opportunity. The process becomes the objective, and the present moment, a glimpse of eternity.

At the end of 2015, the first groups hit the road with their backpacks. Since that day, hundreds of people worldwide have joined our different outdoors and online programs.

João Perre Viana founded the Walking Mentorship, and a few years later, was joined by Nuno Santos Fernandes as a partner. Based on an innovative service model, the WM has been partnering with different co-mentors from various geographies and organizations committed to unleashing their teams' full potential.

Always walking, always in nature. Our programs help you slow down with mentoring support in a trustworthy space where you can focus, clear your mind, and gain perspective. This is an opportunity to simplify life and go back to basics, naturally, step by step, just like walking. 

By the end of each program, you will revisit your ultimate purpose and ignite your passion for achieving the fundamental vision of your life. You will gain a deep understanding of what truly motivates you and the ability to turn it into an action plan.

Methodology | A virtuous circle


The Walking Mentorship methodology aligns your actions with your inner self and your purpose in life. It’s the mentoring program for skeptics. All our programs finish with an action plan that you take to your life the very next day. And that is just the beginning.

Setting well-rooted goals for your life, and having a plan to reach them is the single most powerful step you can take to live a fulfilling life.

As we know, this is easier said than done, we developed a methodology that supports you in this process.

With the Mentoring program, we give you the structure to go through 4 big moments - slow down to see where you are, reconnect with yourself and those around you, gain perspective on your desired future and take action to start moving in that direction right away.

By doing our Mentoring programs while Walking in Nature, we take advantage of old knowledge that is being verified by science.

Old traditions used long walks and pilgrimages to promote a deeper sense of self and finding purpose in life. Several studies are proving that walking is much more than exercise. It is vital for stress reduction, focus, concentration, motivation, memory, and mood. When you walk, you find your own pace.

But when you walk in nature, you recover abilities and awareness that our modern artificial lives are muffling. From a scientific point of view, we know that after some hours of walking in nature, the balance of neurotransmitters in our brain is readjusted to a more creative, open, and engaged mode, making the mentoring process much more comfortable.

As we see it, the virtuous cycle in the next image is, in reality, a continuous spiral of personal growth.

Teaching | Speaking


J. Perre Viana the founder of Walking Mentorship is an accomplished entrepreneur, and keynote speaker. He has over 20 years’ experience creating new business models, and innovative services.

Alongside his work in Marketing and Communications, João works with companies, schools, entrepreneurs, and other professionals on how to take ownership of your own “path” in life and tell stories that bridge the gap between business and heart to build stronger brands and happier People. Some of João’s favorite topics and classes are  :

  • How Walking can change your life?
  • Business + Career Mentorship
  • Crossroads of Disciplines
  • Managing Uncertainty

Focus on life-work balance is starting to become part of today’s business narrative, and consequently, the future generation is paying more attention to this balance. Ideas such as what it means to lead a purposeful life are climbing to the top of the list of priorities in our world. 

From nature to business João’s story talks are beneficial to anybody wanting to improve their self-development skills. You will discover the beautiful metaphors learned along the thousand of kilometers walked and how they apply to our life.

In João’s classes and seminars, he will share his process for creating and revising your vision, purpose, and how to achieve it. Walking can help you become more flexible and adaptable, two of the most important skills in the 21st Century. 

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